*
*
Home
Help
Login
Register
Welcome, Guest. Please login or register.
September 24, 2017, 09:39:50 AM

Login with username, password and session length
Forum changes: Editing of posts has been turned off until further notice.
Search:     Advanced search
275647 Posts in 27717 Topics by 4285 Members Latest Member: - Jason DAngelo Most online today: 156 - most online ever: 429 (November 03, 2007, 04:35:43 AM)
Pages: [1] 2
Print
Author Topic: [GenCon 2004] Pamphlets/handouts  (Read 6386 times)
Ron Edwards
Global Moderator
Member
*
Posts: 16490


WWW
« on: July 16, 2004, 10:07:07 AM »

Hey there,

Phil Reed and I have come up with a plan for the booth handouts & paper stuff.

ITEM ONE
A trifold pamphlet that lists all the companies and games at the booth. This will be black-and-white, very basic, with a nice short intro to explain the booth as a whole. The plan is to print 500 and to pass them out like popcorn, stuff them in with purchases, and similar.

ITEM TWO
A 40-page perfect bound book (yes a book!), digest sized, with a color splash page and 3 pages of promotion for each of the nine companies that bought in at $200. The plan is to print 100-150 and to have them at the booth for promo and reference. If someone wants to buy one, it's $5, and if someone purchases over a certain $$ amount, they get one free. At the moment, I'm thinking the $$ threshold will be $50.

The overall cost for printing both items falls within $500. If you'd like to chip in to help out, donations to sorcerer@sorcerer-rpg.com are accepted, but not required. Technically, the $200 buy-ins have already done their share, but I figured any bit of altruism from anyone is welcome.

Phil's doing the design, but he really needs the following:

From all companies: name of company, logo TIFF, and name(s) of games and products that will actually be at the booth. Include one sentence of promotion or catch-phrase.

From $200 buy-ins and primary sponsors: name of company, color logo TIFF if possible (and anything colored you want on your splash page), names of games and products, and 3 digest-size pages of promotional information.

The deadline is FRIDAY, JULY 23. This is the kind of thing that only works well if everyone does it, so let's do it!

Best,
Ron
Logged
Matt Snyder
Member

Posts: 1380


WWW
« Reply #1 on: July 16, 2004, 10:56:59 AM »

Do you have a vision for what "3 pages of promotion" will be? I realize you may be leaving that up to each publisher. But, maybe you (or Phil, or anyone else) has ideas for what you intend to do yourself?
Logged

Matt Snyder
www.chimera.info

"The future ain't what it used to be."
--Yogi Berra
philreed
Member

Posts: 203


WWW
« Reply #2 on: July 16, 2004, 11:32:34 AM »

In my mind, this would be most valuable if the four pages were:

Page One -- Color -- Logo and cover for the game and 100-200 words of "sales" text.

Pages Two-Four: 800-1,200 words for use with the game. Something new and neat. Maybe a new variant rule. Some plot ideas. Anything you could actually use in play. A piece of art if you want to include it.

The idea is to make this _more_ than a catalog or sales piece. Make it something they'll drag along to game sessions. And then, as people pass it around at the table, they'll look at not only the stuff for the game they're playing but other stuff as well.
Logged

------------------------
www.roninarts.com
Matt Snyder
Member

Posts: 1380


WWW
« Reply #3 on: July 16, 2004, 11:36:44 AM »

So, it's 4 pages total?

As for content -- got it. That's very helpful. I agree that actual, useful content is much more appealing.
Logged

Matt Snyder
www.chimera.info

"The future ain't what it used to be."
--Yogi Berra
philreed
Member

Posts: 203


WWW
« Reply #4 on: July 16, 2004, 11:42:33 AM »

Quote from: Matt Snyder
So, it's 4 pages total?


Yep. 1 color and 3 B&W. It gets much cheaper to print if it's all B&W but I agree with Ron that have a color splash to open each section would look sweet.

Quote from: Matt Snyder
As for content -- got it. That's very helpful. I agree that actual, useful content is much more appealing.


It makes it the kind of marketing material that gets used. In this way no matter which of the nine games they're playing everyone has the other games in mind.
Logged

------------------------
www.roninarts.com
Valamir
Member

Posts: 5574


WWW
« Reply #5 on: July 16, 2004, 11:49:59 AM »

That's a great idea Phil.

Universalis has a good bit of Add on and essay stuff from the website that would be pretty useful.  Anyone with any ideas they'd like to share for what to include with Uni's section can pop down to here
Logged

philreed
Member

Posts: 203


WWW
« Reply #6 on: July 16, 2004, 12:17:01 PM »

Quote from: Valamir
That's a great idea Phil.

Universalis has a good bit of Add on and essay stuff from the website that would be pretty useful.  Anyone with any ideas they'd like to share for what to include with Uni's section can pop down to here


I think original material would make it a more valuable book.
Logged

------------------------
www.roninarts.com
alchemist
Member

Posts: 14


WWW
« Reply #7 on: July 16, 2004, 12:27:07 PM »

Phil,

This sounds like a great promotional tool...  In the case of Digital Alchemy, or products are software for use by Gamemasters for their games.  Since variant rules, etc. dont apply in this case perhaps I could create sample maps & scenes created with the software for use in any RPG.

Also, a question about layout... are the '9' providing artwork and text that will be worked up when you create the book? or do we need to create the pages ourselves like laying out an AD?

Thanks

Dan Ridenhour
Digital Alchemy
sales@digital-alchemy.net
Logged

Cartoforge
Forging Worlds of Adventures... In The Palm Of Your Hand!
www.cartoforge.com
philreed
Member

Posts: 203


WWW
« Reply #8 on: July 16, 2004, 12:34:11 PM »

Quote from: alchemist
Also, a question about layout... are the '9' providing artwork and text that will be worked up when you create the book? or do we need to create the pages ourselves like laying out an AD?


People can, if they wish, layout their own pages. I'd rather do it myself so the product has a united look but I'm not about to force my graphic vision on you guys.

5.5" x 8.5" .625" margins all around. No bleeds.

Tifs are fine. I use Quark 4.0 on Mac.
Logged

------------------------
www.roninarts.com
Matt Snyder
Member

Posts: 1380


WWW
« Reply #9 on: July 16, 2004, 01:05:00 PM »

Frankly, Phil, I'd rather you didn't let us do our own design! (I know, I know -- I just PM'ed you about doing exactly that!)

It IS more work for you. But, I think having that uniform look from an excellent designer like you will really help the book appear more professional. I realize now that mixing and matching fonts, decorations, etc. would really make the thing seem like an amatuerish thing (amateurish, as in: disorganized yuckiness).

So, I'm all for handing off edit & art materials to you and having the book seem much more professional. Whaddya think ... anyone?

My experience with these projects has been that if you just sorta let people do their thing, the project doesn't work well, if at all. Be a damn tyrant! People WILL get shit done that way, and the end product WILL be better for it.
Logged

Matt Snyder
www.chimera.info

"The future ain't what it used to be."
--Yogi Berra
philreed
Member

Posts: 203


WWW
« Reply #10 on: July 16, 2004, 01:23:55 PM »

Quote from: Matt Snyder
So, I'm all for handing off edit & art materials to you and having the book seem much more professional. Whaddya think ... anyone?


This is how I'd rather do it. Anyone else have an opinion on this?
Logged

------------------------
www.roninarts.com
alchemist
Member

Posts: 14


WWW
« Reply #11 on: July 16, 2004, 01:57:23 PM »

Agreed!  It will have a more consistent / professional look if the layout is done by one person in one style instead of a mis-match of publisher ideas.

The one thing I would like to know, is what DPI you would like any artwork at?  Better to send things to you sized appropriately.

Dan Ridenhour
Digital Alchemy
Logged

Cartoforge
Forging Worlds of Adventures... In The Palm Of Your Hand!
www.cartoforge.com
philreed
Member

Posts: 203


WWW
« Reply #12 on: July 16, 2004, 02:40:11 PM »

Specs:

300 dpi
Tiff

Text in .txt, .doc, or .rtf.

Please load the stuff to a web or ftp site and send me a link to download it from.

The largest any image should be is roughly 4.5" x 7.5". Try and keep file sizes at 1 MB or smaller.
Logged

------------------------
www.roninarts.com
lumpley
Administrator
Member
*
Posts: 3453


WWW
« Reply #13 on: July 19, 2004, 06:47:05 AM »

Is there any editorial policy about, y'know, swearing?

-Vincent
Logged
Keith Senkowski
Member

Posts: 725

On A Downward Spiral...


WWW
« Reply #14 on: July 19, 2004, 08:24:09 AM »

Hi,

I have a question for those of us that will only be in the basic pamphlet.  What are the size specs you want for the logo (300 dpi H x W?) and where do we send it with our one line of text, company name and product name?  Smack me if this has been covered.

Keith
Logged

Conspiracy of Shadows: Revised Edition
Everything about the game, from the mechanics, to the artwork, to the layout just screams creepy, creepy, creepy at me. I love it.
~ Paul Tevis, Have Games, Will Travel
Pages: [1] 2
Print
Jump to:  

Powered by MySQL Powered by PHP Powered by SMF 1.1.11 | SMF © 2006-2009, Simple Machines LLC
Oxygen design by Bloc
Valid XHTML 1.0! Valid CSS!