Forum changes: Editing of posts has been turned off until further notice.
Started by GregS, September 18, 2004, 07:57:40 PM
Quote from: GregSDo I go to print? If so, at what quantity? PDF publishing seems like an intriguing concept, but I have already spent a ton of cash on mainstream marketing, and so feel like I would lose all of that by not reaching out to retailers in at least some conventional way.
QuoteI don't think POD is right for you - you've invested heavily in production values, and so skimping on printing expenses will waste that investment since the print quality of POD/digital press can't yet match traditional presses.
QuoteOne idea about print run: find a printer who will separate the setup costs from the incremental costs, keep the setup after the initial printing, and then sell you more books later at just the incremental cost. Then print the minimum # of copies called for by your distributor/consolidator/direct sales projections. This way you don't get stuck warehousing too many and are set up to meet demand later by printing more at just the incremental costs.