GOB Retail/Distribution Store Overview
guildofblades:
>>Regardless, it looks like you might be getting a leg up on the new electronic industry - I remember that we speculated about something like this here at the Forge a couple of years ago, but of course you can't realize a sensible in-store pdf printing system without full POD ability, which is unfeasible for a traditional game store.<<
Yeah, the full POD set up is necessary to do this. And if a traditional game store invested all the money to have a full POD set up, I imagine they would be looking to operate some variation of the store we're setting up. Because you don't buy a bunch of equipment with those costs and then not utilize them every way you can.
>> Ideally you'll manage to brand yourself as the first choice destination for gamers who need to get their stuff printed, whether they buy the product in the store or bring it in with them. The branding would probably have something to do with how you understand the needs of the gamer better than a generic copy shop, I imagine.<<
Your average copy shop can't do professional perfect binding. Kinkos, Staples, etc rarely have a perfect binding machine. They have the cheaper thermal glue binders which can only glue your booklet into pre made cover specifically designed to have a glue strip melted into it. But yeah, from professional binds, to price, game space, PDF downloads and more, there would just be no good reason for any gamer to go to Kinkos instead of us. A nice little working theory is that all those gamers will then also bring us their non gaming photo copying and digital printing jobs. And they'll offer us up as a local option in their work spaces when the topic of printing needs arises. We're going to strive to use the gamer word-of-mouth network to aid us in branding our copy and print services in the local market. There really is a lot of synergy in combining games with the copy and print. :)
Ryan S. Johnson
Guild of Blades Retail Group - http://www.guildofblades.com/retailgroup.php
Guild of Blades Publishing Group - http://www.guildofblades.com
1483 Online - http://www.1483online.com
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