Any thoughts on pricing a book?
hoefer:
Well, I'm going to press getting ready for GenCon and all the sudden (especially with the economy in the US) I'm having second thoughts on my price structure. I've got a perfectbound, B&W with color cover, 436 page RPG rule book with a substantial amount of extras in it (a lot of setting, "monster manual" material, some full-on starting adventures). I've put $37.00 on it, but am now thinking it might be a bit much. Originally, I priced it on the 1 purchase = 250% of cost structure (which from what I understand is somewhat common in the industry). Now, I'm looking at it, and though I think it's both gorgeous and well-done (yes, as its "father" I'm bias) I'm wondering will people take a $37 chance on a indie product?
Any and all advice/experiences on pricing and selling products at GenCon would be very useful! I'm selling through a GPA slot in case it matters (at the time it was the most affordable way for me to go).
Thanks guys,
Louis Hoefer
www.wholesumentertainment.com
Seth M. Drebitko:
For that size of book I would say that is a pretty standard price, on the other hand at GenCon you will be competing to get people to make those impulse buys so possibly a GenCon only sale might be a good idea.
greyorm:
I second what Seth said.
hoefer:
Obviously I can't ask you to run my company for me, but at what price point would you think something becomes an "impulse buy?"
If I knocked them down to $30 is that enough... I hate going much lower -I have no idea what sales are going to be like and as you're aware the lower you go the more you have to sell to break even, etc. Is there anyone out there who was in my shoes last year; just starting out with a product and not knowing what would sell and for how much? What has this community learned about pricing that it could pass on to me? Thanks all!
Louis Hoefer
www.wholesumentertainment.com
Selene Tan:
I did some searching here and on Story Games for "pricing" and turned up some useful threads. I've included the years because the indie RPG scene has changed/matured some, and also because people have gotten more experience with selling and pricing in that time.
On RPG's and Pricing (2002)
The Price was Right (Come on...er...Up?) (2004) - Luke Crane gets berated for pricing his game too low
The Very, Very Basics of Pricing Your Game (2005) - Basic supply and demand discussion
Pricing Print Works (2006)
Where is the money? (2006)
ORX, Sales Numbers, and Retail (2008) - the thread focuses on pricing and production costs for retail but the discussion is good
Some people in one of the threads I linked to found the Wikipedia entry on pricing useful.
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