Marketing & Podcasts
Nathan P.:
One thing to keep in mind is that a podcast (like a design journal, or really anything else on the internet) can serve as a marketing tool after the game is released. People want to know something about a game before they buy, and having a series of 7-minute audio files on your website that talk about the game sure can't hurt. Also, if they're up on iTunes or otherwise out there in the pod-o-sphere, you can potentially pull listeners to your website via the podcast for as long as the files are up. My main point is that marketing is something you continually do, and aiming your pre-release marketing towards the goal of also serving as post-release marketing is probably going to be helpful.
Also, I think it is possible to start marketing too early. But I think that that's probably a topic for another thread, unless you want to discuss it here, Sebastian.
Sebastian K. Hickey:
Hi Nathan.
Good points. Well made. In regard to marketing too early, I'm not sure it would suit the forum etiquette to shoot off topic, so I'm going to start another thread. Perhaps you could offer your advice there? I'd really like to hear from your experience.
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