web site hits

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Seamus:
So we have a website and some product out. On a good day we get about 17-20 unique hits (usually when I make an announcment on a forum or run banners). What do you think are reasonable numbers to expect, and does anyone have suggestions (preferably cost effective ones) to increase hits to our website?

Ben Lehman:
I don't run numbers on my site.

Have a blog or a forum. That's a good way to get your numbers up. Mostly repeat visitors, natch, but those are good for sales.

Ron Edwards:
Hi Seamus,

I think you'll find the Guerilla and Viral Advertising Tactics thread interesting, especially once it gets past a couple of introductory points, about halfway through.

Best, Ron

guildofblades:
Well, first I would understand what a "hit" means in your tracking program. Traditionally a "hit" meant any visit to any of your web pages, so one person visiting 4 pages on your site would constitute 4 hits. "Unique hits" is what will tell you how many unique people you had visit. But these terms are not universally used the same, so its good to understand what your server stats are telling you.

At the end of the day, the number of unique visitors you get is only a small part of the equation. 10 highly interested visitors can often be worth more than 500 random visitors. We get several thousand unique hits to our sites, collectively, per day, but as the number of folks you get through the door increases, that broadening of interest groups brings about a lower sales conversion rate overall.

If your site is new, the best two to three things you can do to bring it more exposure is:

1) Industry specific announcements whenever you have something new and interesting to announce about your company and/or its products. Generating those "interesting" events on an ongoing basis is the challenge.

2) Get your site listed in any and every possibly relevant search engine and directory out there. That your game is included in every directory of said game types.

3) Participate in forums and groups relevent to your game and/or the genre/themes present in your game. Don't spam advertise, but rather partake of the discussions there when you have something interesting or useful to contribute. But make sure your signature promotes the name of your company and the product/brand you are trying to promote and include a link to your site. The more useful your contributions are to the community, the more people will read your posts and hence the more who will get curious about the things you are involved in and follow the link back to your site.

There is, of course, the who newfangle social networking range of sites. They have something of their own networking approaches, but really, its just a different angle to tackle point #3. I advise to only bother with a social networking site if you can join or attract relevent communities through said sites, otherwise, its a case of you have to go where you potential consumers are, whatever sites, forums, etc they might be at.

Ryan S. Johnson
Guild of Blades Retail Group - http://www.gobretail.com
Guild of Blades Publishing Group - http://www.guildofblades.com
1483 Online - http://www.1483online.com

Seamus:
Thanks for the advice.

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