lumpley games' 2010

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lumpley:
Hi.

Here's how 2010 went for lumpley games, business-wise.

I'd be happy to talk about it here, if anybody has any questions or observations.

-Vincent

Moreno R.:
Still more than one copy/day for DitV, after 7 years, in direct sales, with no supplements and no advertising!  Impressive.

Seeing that these are direct orders, can you tell if you are "reaching out" to traditional gamers (o even to non-gamers)?

Did you see a lasting drop in the sales since going all-direct (leaving IPR), and if you did, did the higher percentage of the cover price you got made up for it?

Larry L.:
Numbers! Thanks!

Devon Oratz:
Is "how did you do it?" too broad of a question?

How did you do it?

lumpley:
Moreno: My gut says that less than 5% of my sales have been to non-gamers, maybe less than 1%.

I don't know what "traditional gamers" means. Maybe this answers: I don't think I'd sell even 300 games if I were relying on story-games.com as my sole market. Maybe far fewer.

IPR doesn't figure in my thinking anymore. Quitting them was more or less break-even, moneywise, as you say, and that was before Apocalypse World. I wouldn't hire them back again with the same rates and policies - they were a pretty bad deal. (They've also recently changed management, so maybe they have new rates and policies now; I wouldn't know.)

Devon: The best question! But you're right, very broad. I don't really know where to start or how to tackle it. Can you maybe narrow it down for me? Ask me something more specific to start me off?

-Vincent

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